The NIM INSIGHTS Research Magazine offers thought-provoking research on consumer behavior, markets, and societal change—concise, accessible, and highly relevant.
How do we decide what to buy—and why? This seemingly simple question lies at the heart of a rapidly evolving field of research exploring the forces shaping modern consumer behavior. In the NIM INSIGHTS, researchers from the Nuremberg Institute for Market Decisions (NIM) publish the results of their research on the drivers of change and its direction. The NIM INSIGHTS Research Magazine offers thought-provoking research on consumer behavior, markets, and societal change—concise, accessible, and highly relevant.
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