Dive into free studies from the Nuremberg Institute for Market Decisions (NIM) that provide insights into consumer decisions and the impact of new technology, societal trends or the application of behavioral science – well-founded, up-to-date, and accessible to everyone.
The Nuremberg Institute for Market Decisions (NIM) regularly publishes scientifically based studies on current issues relating to consumer behavior, decision-making processes, and the influence of new technologies. The publications offer in-depth insights into research findings, practical analyses, and ideas for businesses, academia, and society. All studies are available free of charge and are aimed at anyone interested in gaining a better understanding of the dynamics of markets and decision-making.
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